Demographics

USA Chiropractic Demographics

Doctors of chiropractic see more than 15 million patients 192 million times annually and are the acknowledged gateway to this growing consumer market.

Demographics  well being-massage-wellness
Chiropractor Demographics
  • 96% – Sell products to their patients
  • 46.8 years – Median age
  • 18.3 years – Average years in practice
  • 78.69% – Are solo practitioners
 

This vibrant, growing community has made Canada one of the world’s leaders in providing chiropractic care. Canadian chiropractors are youthful, have strong business acumen and are open to the newest research and how-to information.

Canadian Chiropractic Demographics

Demographics
Canadian Chiropractic Demographics
  • 12% – Canadian population over the age of 12 treated by chiropractors
  • 40 years old – Median age
  • $148,000 – Gross annual income

Today’s chiropractic patients are more educated and demanding about their nutritional needs than ever. They have learned that the proper supplements, vitamins and healthy dietary choices can prolong their lives and reduce, or even eliminate, the need for pharmaceuticals.

But with so much conflicting and confusing material out there it is vitally important that their health care practitioner be the primary source of their nutritional information and their best choice for expert product recommendations.

These patients are turning to their doctors of chiropractic to fill their nutritional needs. And today’s savvy chiropractors depend on MPA Media’s nutrition publication and products to stay up to date on the latest news, information and research.

Percentage of Chiropractors Offering Nutrition/Wellness Products

Demographics
Percentage of Chiropractors Offering Products
2006 2009 Three-year increase
Nutritional Supplements 60% 75% 25%
Herbs 33% 46% 39%

Source: MPA Media Survey of Doctors of Chiropractic, 2009

Health Minded Consumers 

Fifteen million chiropractic patients visit chiropractors a total of 192 million times per year. Chiropractic Wellness Programs is the acknowledged gateway to this growing consumer market of individuals who are health-conscious, informed and educated, and who are spending significant discretionary dollars on alternatives to traditional health care.

Demographics
Chiropractic Patient Demographics
  • 97.5% – Purchase health products
  • 41.9 – Median age
  • 61.7% – Are female
  • 66% – Graduated from or attended college
  • 15 million – Patients who see doctors of chiropractic 192 million times a year

Message Professionals

The rapidly growing massage therapy profession demands trustworthy information and has turned to nutrition and wellness programs to attract new customers.

Demographics
Massage Therapist Demographics
  • 44.4% – Sell products to their clients
  • 46.4 years old – Median age
  • 11.6 years – Average years in practice
  • 71.4% – Have made online purchases for their practices

 

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